Customer Growth Playbook
What business owners need is simple … a consistent source of new customers, repeat business and referrals. But they’re held back by a marketplace that offers:
An overwhelming choice of tactics.
Pay-and-pray ad campaigns
Ambiguity about what really works.
Quick fixes vs. evolving your approach.
Capturing attention vs. building trust.
This confusion leads business owners down one of two paths: Chase the next new tactic, or sit on the sideline and wait for clarity. This playbook provides tips and examples of how to build trust with a personal media brand that attracts new customers and creates a consistent stream of new customers, repeat business, and referrals.