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News, updates, insights for business owners interested in developing their personal media brand.

These 7 one-liners shifted how I run my business

These 7 one-liners shifted how I run my businessBy: Jim Thompson

New BlThe best marketing advice I’ve received didn’t come from marketing experts. It came from people keenly attuned to human behavior -- a filmmaker, a ghost hunter, an MLB pitcher, a musician, a novelist, a lawyer and a social media analyst.og Post Description

These 7 one-liners shifted how I run my business

Overcome your fear of the 'S' word

Overcome your fear of the 'S' wordBy: Jim Thompson

The most common fear business owners whisper to me is this: "I want to sell my product or service. But I don’t want to be, you know… [eyes dart left, then right] "salesy."

Overcome your fear of the 'S' word

If I had to look for a job today

If I had to look for a job todayBy: Jim Thompson

I would do it differently. It was 2019 when I sent scores of “seeking‑new‑opportunities” emails -- my first job search in a decade. If I had to do it again, I wouldn't worry so much about the damn resume.

If I had to look for a job today

3 ways owners can earn trust, new customers

3 ways owners can earn trust, new customersBy: Jim Thompson

Trust isn’t something you ask for. It’s something you earn -- over time, and we know this because we asked consumers*. And this is what they told us.

3 ways owners can earn trust, new customers