News, updates, insights for business owners interested in developing their personal media brand.
This month, I’m pulling back the curtain on five hard-earned lessons I picked up about helping people—good, bad, and occasionally ugly.
Marketing is shifting. The old Attention Economy, where businesses fight for eyeballs with flashy ads and big claims, is waning. In its place, the Trust Economy is rising—where long-term relationships and credibility drive real business growth.
Broad marketing wastes time and money. Learn how to target the right audience, track key metrics, and focus on strategies that drive real growth. Discover why quick fixes fail, why tactics need strategy, and how trusted businesses attract loyal customers. Get the insights you need to make your marketing work.