Research

by: Jim Thompson

New reseaerch reveals four out of five people are paying more attention to their mail because they are always on the lookout for their packages, triggered by the rise in e-commerce.

How Business Owners Win in the Trust Economy

by: Jim Thompson

Marketing is shifting. The old Attention Economy, where businesses fight for eyeballs with flashy ads and big claims, is waning. In its place, the Trust Economy is rising—where long-term relationships and credibility drive real business growth.

And Then the Story Clicked

by: Jim Thompson

There’s a temptation to believe your message must come first. Explain the value, features, benefits. But the truth is simpler: If they don’t trust you, they won’t hear you.

How to Avoid That Head Tilt Moment

by: Jim Thompson

I’ve tried it. It doesn’t work. Sounding smart doesn’t mean sounding complicated. If you want to sound smart … keep it simple.