Blog
News, updates, insights for business owners interested in developing their personal media brand.
Thee Ways Owners Can Earn Trust & New Customers
By: Jim ThompsonTrust isn’t something you ask for. It’s something you earn -- over time, and we know this because we asked consumers*. And this is what they told us.
I Tried to Help People Last Month -- This Is What Happened
By: Jim ThompsonThis month, I’m pulling back the curtain on five hard-earned lessons I picked up about helping people—good, bad, and occasionally ugly.
How Business Owners Win in the Trust Economy
By: Jim ThompsonMarketing is shifting. The old Attention Economy, where businesses fight for eyeballs with flashy ads and big claims, is waning. In its place, the Trust Economy is rising—where long-term relationships and credibility drive real business growth.
The Believable Lies That Waste Business Owner's Time, Money
By: Jim ThompsonBroad marketing wastes time and money. Learn how to target the right audience, track key metrics, and focus on strategies that drive real growth. Discover why quick fixes fail, why tactics need strategy, and how trusted businesses attract loyal customers. Get the insights you need to make your marketing work.
