Research
News, updates, insights for business owners interested in developing their personal media brand.
How Business Owners Win in the Trust Economy
by: Jim ThompsonMarketing is shifting. The old Attention Economy, where businesses fight for eyeballs with flashy ads and big claims, is waning. In its place, the Trust Economy is rising—where long-term relationships and credibility drive real business growth.
And Then the Story Clicked
by: Jim ThompsonThere’s a temptation to believe your message must come first. Explain the value, features, benefits. But the truth is simpler: If they don’t trust you, they won’t hear you.
How to Avoid That Head Tilt Moment
by: Jim ThompsonI’ve tried it. It doesn’t work. Sounding smart doesn’t mean sounding complicated. If you want to sound smart … keep it simple.
The Trust List: 13 Surprising Ways You Earn Trust
by: Jim ThompsonThere are a dozen simple actions you can take every day that build it. The problem is they require time, authenticity, and consistency.
