News, updates, insights for business owners interested in developing their personal media brand.
The most common fear business owners whisper to me is this: "I want to sell my product or service. But I don’t want to be, you know… [eyes dart left, then right] "salesy."
I would do it differently. It was 2019 when I sent scores of “seeking‑new‑opportunities” emails -- my first job search in a decade. If I had to do it again, I wouldn't worry so much about the damn resume.
Trust isn’t something you ask for. It’s something you earn -- over time, and we know this because we asked consumers*. And this is what they told us.
This month, I’m pulling back the curtain on five hard-earned lessons I picked up about helping people—good, bad, and occasionally ugly.