Research
News, updates, insights for business owners interested in developing their personal media brand.
And Then the Story Clicked
by: Jim ThompsonThere’s a temptation to believe your message must come first. Explain the value, features, benefits. But the truth is simpler: If they don’t trust you, they won’t hear you.
The Trust List: 13 Surprising Ways You Earn Trust
by: Jim ThompsonThere are a dozen simple actions you can take every day that build it. The problem is they require time, authenticity, and consistency.
Why Your Story Isn’t Landing (and How to Fix It)
by: Jim ThompsonI've seen it too often. A CEO is thrilled with their story. It portrays them, their success, their product, their history, their brand. But [chirp, chirp🦗] crickets.
Year One: 9 Smart Moves + 10 Rookie Mistakes
by: Jim ThompsonI learned a lot in Year One. So if you’re launching a project that scares, challenges, and or excites you, these could be helpful.
