3 ways to earn trust

Thee Ways Owners Can Earn Trust & New Customers

April 17, 20250 min read

Trust isn’t something you ask for.
It’s something you earn -- over time, and we know this because we asked consumers*. And this is what they told us:
Without trust, there’s almost zero chance business takes place.
Because respondents said what they really want is … a low-risk, high-value, consistent, trusted solution that makes their life better.
And, if you do that -- 82% said they’d probably recommend you to family and friends*.
So the tricky part is how do you become trusted?
These slides will get you started — with examples that require no spend.

82% People Recommend Businesses They Trust

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Bright Trail founder Jim Thompson has grown digital audiences for some of America's biggest media brands including Fox Interactive, Billboard, Hollywood Reporter and Gary Vaynerchuk's personal brand.

Jim Thompson

Bright Trail founder Jim Thompson has grown digital audiences for some of America's biggest media brands including Fox Interactive, Billboard, Hollywood Reporter and Gary Vaynerchuk's personal brand.

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